Skip to content

Cart

Your cart is empty

ABOUT US

UNDERGOLD BY MIDAS

UNDERGOLD is a Latin American clothing brand founded in 2016, in the city of Medellín (Colombia). It was created by people passionate about streetwear and luxury lifestyle, seeking to capture the duality of being and to share in its designs concepts of the “higher self” or “higher self knowledge” using fashion as a platform to inspire.
UNDERGOLD is created for dreamers, inspired by urban fashion culture, music, sports and haute couture. Always fulfilling a promise of differentiation and quality in its products across all categories.

OUR PURPOSE


“Only by transforming ourselves through overcoming our ego and fears do we understand the limitless potential we have to fulfill our purpose” (Simón Bermúdez, creator and creative director).