UNDERGOLD is a Latin American clothing brand founded in 2016 in the city of Medellín, Colombia. It was created by streetwear and luxury lifestyle enthusiasts, aiming to express the duality of being and to share concepts of the “higher self” or “higher self knowledge” through its designs, using fashion as a platform to inspire.

UNDERGOLD is made for dreamers, inspired by urban fashion culture, music, sports, and high fashion—always delivering on a promise of uniqueness and quality across all product categories.

OUR PURPOSE

“Only by transforming ourselves through overcoming our ego and fears can we understand the unlimited potential we have to fulfill our purpose.”

(Simón Bermúdez, founder and creative director)